Your trusted B2B research partner
Verified B2B and B2C respondents sourced via proprietary custom recruitment methods
Solutions
Research solutions you can trust
TrueInfo offers a complete portfolio of qualitative and quantitative research solutions. Our senior researchers average more than 25 years of industry experience, so we can handle everything from simple consultations to demanding multi-mode engagements.
Recruitment made easy
Custom Recruitment
TrueInfo is one of the most cost-effective recruitment companies in the industry. The quality and reliability of our recruitment services has made TrueInfo the preferred "go to" recruiter for many of the largest market research companies in the world. The key to our success is our significant investment in technology coupled with a thorough panelist screening protocol designed to weed out poseurs and professional survey takers. Our panelist screening protocol emphasizes respect for the potential respondent's time and effort, and that investment ensures that the individuals we recruit for your research will be bona fide representatives of your target audience.
Armed with its own proprietary B2B and B2C panels, TrueInfo leverages state-of-the-art market research science to developing panelist profiles that not only describe demographic and firmographic characteristics, but literally include pictures of the products actually owned by the consumers. These picture profiles, in addition to ensuring the potential respondent is qualified to participate in your survey, also serve to cultivate a collaborative environment where the consumer and the research company work together to gain a better understanding of the market and related opportunities.
TrueInfo has extensive experience recruiting to support the following research methodologies and would be happy to share our references regarding the quality and reliability of our work:
By mixing online sampling techniques with phone validation, articulation screening, and scheduling, we have been able to provide the scale of a large national panel with the quality of a focus group recruiter.
We hold the strong belief that quality recruitment begins with the invitation. We refuse to provide potential participants any incentive for completing the online screener to qualify and thus remove a major incentive for consumers to pretend to be someone other than who they really are. The only incentives ever provided are for full/complete participation, which we have proven encourages responsive engagement throughout the duration of the study.
TrueInfo is proud to consistently produce:
participation rates for online qualitative studies
re-contact rates for longitudinal studies including IHUTs
show rates for offline focus groups and in-depth phone interviews
Data collection done right—and fast
Data Collection
From mail to mobile, our data collection platform offers quick and easy access to engaged consumers and business decision-makers. This turnkey platform can accommodate studies of any type, including:
Using our unified data collection platform, multi-mode sampling gives you unprecedented flexibility, precision and speed.
Ready to get started?
Let us know how we can help with your research project.
You can expect a quote within one business day.
Services
Superior research support at the speed of business
We pride ourselves on the quality, completeness and speed of our research support services. These services were developed by Ph.D.-level research experts with more than thirty years of industry experience. This means you can hand your project off to us with the confidence it will be done right—and fast.
Deploying complex online surveys quickly and efficiently
Programming & Hosting
TrueInfo provides the full continuum of programming and hosting support options required to ensure that the fielding of your surveys will meet your expectations. Our programming and hosting services include:
Data organized for action
Data Processing
TrueInfo employs industry best practices in the management of data from the point of acquisition through analysis and reporting. The foundation of our rigorous data processing system is a set of quality control protocol that explores logical consistency across each respondent's answers and calibrates these results with relevant external data sources to ensure accuracy and precision. TrueInfo's standard data processing services include:
Deliverables options include:
The TrueInfo data processing team understands "tight" project timelines and provides 24/7 support to make sure your pressing deadlines objectives will be met. Our quality control protocol is designed to work with "quick turn" research and give you confidence that your project will be thoughtfully managed from beginning to end.
Audiences
Make more informed business decisions with our diverse global panels
We offer an integrated portfolio of research services backed by rigorous quality assurance protocols. This portfolio includes a state-of-the-art panel. More than 100,000 new panelists join our base of 16 million+ engaged consumers every month. These panelists are triple-verified, highly engaged and quick to respond.
Reach hard-to-find business decision-makers—with confidence
Business Professionals
Our proprietary online research panel, BusinessDecisionMakers.com, offers robust business-to-business sample in multiple countries. Our triple-verified panel includes an exceptional number and variety of business people, among them, C-suite executives, small business owners, and professionals in high-demand fields like information technology, healthcare, manufacturing, finance, sales and retail. What makes our B2B panel better than the rest?
Besides our general B2B panel, we also have several industry-specific panels, most notably, a panel devoted exclusively to healthcare. Regardless of your industry or how hard it is to reach your audience, we can help capture the insights you need to improve your market position.
Reach qualified consumers whenever and wherever you need them
Consumers & Patients
Our global panel of consumers is among the largest in the country. We have over 16 million panelists in over 85 countries, with about 100,000 joining every month. Our verified panelists can be targeted by over 100 demographic, psychographic, and purchase behavior data points:
We can also accommodate segmentation typing tools and/or develop proprietary panels for especially hard-to-reach audiences. Our consumer panel is distinguished, in part, by the fact that we own and manage 90% of its members. This means that these panelists are fully profiled and can be re-contacted. Other aspects of our panel that ensure quick and reliable research participants include:
These and other measures ensure our panelists are qualified, engaged and satisfied, and that you get the most reliable insights in the industry.
Quick & easy access to a variety of healthcare audiences
Healthcare Professionals
Our comprehensive panel of healthcare professionals gives you instant access to key opinion leaders in this critical industry. This panel includes:
Sample can be further segmented by geography or industry verticals, e.g., small, medium or large hospitals. We're also happy to develop proprietary panels for market research or drug studies involving extremely hard-to-reach audiences. Whatever your needs, when it comes to sampling for healthcare research, we have the expertise and resources to make it happen.
Ready to get started?
Let us know how we can help with your research project.
You can expect a quote within one business day.